Digital Marketing

Google AdWords Campaign Overview

Let Google AdWords professionals make your marketing campaigns successful At OTT Marketing we set up and manage your Google AdWords account targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers who are searching for exactly what you offer. Through the various research tools we use, we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google AdWords, you will assist highly eager buyers in finding your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques. OTT Marketing will completely set up and run AdWords campaigns for your business We will generate as many highly targeted leads for your business as you want on a weekly basis. We don’t ask you sign any contract. We run and manage your entire leads generation on a month to month basis. We know with 100% certainty that we will generate you weekly leads, this is why we don’t tie any client down to a yearly contract. There is no need as we know that when we produce highly targeted leads for you, our services will be retained month after month

Campaign Set up Steps for each Client

  • Account Creation
  • Review Website
  • Check Competitors (Weekly work)
  • Keyword Research
  • Ads Construction (Weekly work)
  • Campaign Creation (Weekly work)
  • Ad group Creation (Weekly work)
  • Ads Creation (Weekly work)
  • Conversion Tracking Codes AdWords (Weekly work)
  • Analytics Codes
  • Website Call Tracking
  • Call Extension Codes
  • Site links
  • Call Out Extensions
  • Structured Snippets

Breakdown of Set Up

With a full in-house design and development team, we can guide you in the right direction and execute
highly converting website pages. If you are an existing customer of ours, we will modify the website for you
into a high converting one.

A critical part of running a good AdWords campaign is making sure that your website is running at high
speed. Every second counts, especially on mobile search. If your website does not open in 4 secs or lower,
the visitor will get fed up waiting and move onto the next website. OTT Marketing has various techniques in
place to greatly speed up your website. Included in this a Content network located on a turbo speed server.
It sounds complicated but it basically means that we will ensure your website opens within 3 – 4 secs max
without interfering with your website content or hosting provider.

Keyword Research for a Solid Foundation
Determining the keyword to bid on is the foundation of a successful campaign. We’ll research keywords
and costs to determine which keywords have the potential to provide the best rate of return.

Understanding how your competitors are running their Google AdWords campaign can be a huge benefit.
We get insight into their bids, spend and landing pages.

Campaign Creation and Ad Copy Creation
We’ll set up your AdWords campaign, create ad copy and configure all settings. Multiple ad variations will
be created and modified to achieve the highest conversion rates possible.

We manage your campaign on a weekly basis. This includes overall management and tweaking of your ad
campaigns, ad groups, ad content etc etc

Get a Full Featured and Custom Built Website & Mobile site

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